Antony Morato
Antony Morato was founded in 2007 by Lello Caldarelli, who was then only 27.
Lello is still the Company’s Creative Director and Chairman.
Being rooted in Italian tradition, the brand embodies a cosmopolitan vision of Menswear, which looks at the lifestyle of the major cities worldwide as a source of inspiration.
The brand was created by Lello Caldarelli in 2007. Since then he has been the president and creative director.
After an initial distribution limited to Italy, the brand expanded to over 50 countries by 2012.
The brand launched with footwear, soon followed by leather accessories, sunglasses, underwear and beachwear.
In 2011 Antony Morato undertook a retail expansion that led it to open 30 mono brand stores in Europe, South America and Asia.
In September 2011 the brand launched Antony Morato Junior, its children’s clothing, footwear and accessories line.
Italian fashion industry publication Pambianco News added Antony Morato to its 2011’s list, Le Quotabili, a ranking of the top 50 fashion and luxury companies quoted on the Italian Stock Exchange.
In 2014 the brand was going to overcome the turnover of 90 million euros – about 40% of which in Italy and the remaining 60% abroad – with two headquarters in Germany and Spain, in addition to the Italian head office.
By the end of 2014 the target was a growth in export rate to 70% of turnover.